MLM software for sports and fitness industry business

Gyms, trainers and supplement brands have always grown by word of mouth: a member brings a friend, a trainer recommends a protein, a coach sells a programme to the people they already train. MLM software for the sports and fitness industry turns that word of mouth into a network with rules: the trainer or member who brings a customer is paid on the sale, and on the sales of the people they bring in, by a compensation plan the software calculates every period. Daani's MLM software is the system behind that for more than 100 network marketing companies in the USA, Canada, Europe, Australia and other countries, and the fitness configuration is one of its industry setups. This page covers what sells in a fitness network, what the software does with it, the plans these companies run and what it costs.

What sells in sports and fitness networks

Four kinds of product go through a fitness network, and each needs something different from the software.

• Memberships. Gym and studio memberships and online training subscriptions are recurring; the member who referred the customer earns as long as the membership renews, which the repurchase module handles.
• Supplements. Protein, pre-workout, vitamins and meal replacements are consumables ordered every month; their catalogue and autoship work like the herbal products setup, with flavours and sizes as variants.
• Equipment and apparel. Mats, weights, wearables and clothing are one-time sales with sizes and colours, stock per warehouse and shipping by weight.
• Programmes and coaching. Training plans, challenges and personal coaching are digital products or booked sessions; a programme is delivered as a download or a members-only area, a session as a booking.

What the software does for a fitness network

• Trainers and members as the sales force. Each gets a replicated website with the catalogue and a referral link, and a back office that shows their customers, their team and their commissions.
• Challenges and events. A 30-day challenge or a bootcamp enrols participants under the trainer who runs it, the way the party plan setup credits a host; the sales made at the event count for the trainer.
• Orders, stock and shipping. The shop takes cards, PayPal and Stripe, holds stock by warehouse and prints shipping labels; an existing Shopify or WooCommerce store connects through the integration module.
• Autoship. Supplement customers are put on monthly autoship; the volume counts every month and the member's income becomes recurring.
• Commissions and payouts. The commission module runs the plan on each period's sales and the payout run sends the money to wallets and bank accounts, in the member's currency, with the statements they need.
• Customer records. Who bought what and when, the next autoship date and the last contact, in the CRM, so that a trainer follows up before the customer lapses.
• Loyalty points. Customers who are not members collect points on their purchases and referrals through the loyalty program, which is the usual first step before they join.
• Mobile app. Trainers work from the gym floor, not a desk; the mobile app gives them the back office, the referral link and the order form on their phone.

Plans fitness networks run

Supplement-led networks run a binary or unilevel plan with autoship volume as the qualification, the same way other consumable networks do. Membership and coaching networks lean towards a unilevel with a small number of levels, because the margin on a membership is thinner than on a supplement, and a stair-step rank structure for trainers who build teams of trainers. Equipment and apparel sellers pay a retail commission on each sale and a team bonus on top. The MLM calculator shows what each plan pays out of your margin per product group before the plan is switched on.

From a trainer's recommendation to the payout

1. A trainer recommends a protein or a programme and sends the customer their link; the customer orders from the trainer's page and, for supplements, chooses autoship.
2. The order ships or the programme unlocks; the sale's volume is credited to the trainer and counts up the genealogy.
3. At the end of the period the commission module pays the plan: retail commission to the trainer, team bonuses and rank bonuses above.
4. The payout run transfers the money; the trainer sees the statement in the back office or the app.
5. Reports show sales by product group, trainer, gym and country, autoship retention and which challenges brought the most customers.

Gyms, trainers and online coaches

Three kinds of company use this configuration: supplement and nutrition brands that sell through trainers and athletes; gym and studio chains that pay members for referrals and trainers for the products they sell; and online coaches who sell programmes and want their clients to bring clients. A brand that already has a store starts by connecting it and adding the plan; a gym starts with the loyalty programme and adds the network when enough members want to earn; a coach starts with the replicated pages and the digital programme delivery. All three run the same software, hosted on the Daani server as MLM SaaS.

Cost

The ready-made 4G package with the basic features costs $50 to $150 USD per month; the 5G and 6G packages, with the shop, autoship, loyalty programme, app and the other modules a fitness network needs, go up to $800 per month; hosting on the Daani server, updates and support for as long as you are our client are included. Customised software is a one-time payment, 3,000 for the 5G package and 6,999 for the 6G, with discount offers of up to 70% from time to time. See the pricing page.

Frequently asked questions

Can memberships and supplements run in the same plan? Yes. Each product group has its own volume and commission settings, and the plan pays on the combined volume or on each group separately, as you decide.

Can a trainer who works at a gym be paid by the gym and by the brand? Yes. A trainer is a member in each company's network; the two networks are separate installations and the trainer has a back office in each.

Do customers have to join to buy? No. Customers buy from a member's page without joining; the member is credited, and the customer can collect loyalty points and join later.

How do I see it? Request the free demo of the MLM software and tell us your products and plan; the demo is set up with them and with a trainer's page and app.